Depends on context and what has legit value as a perk.
When living in Vegas, getting room offers had no real value. Yes, we would use them for a change of scenery or to stay in a nice suite for something different but they didn't have necessary value. As a tourist, the rooms now have value.
F & B on the other hand did (and still does). You gotta eat somewhere, right? OTOH, we wound up paying more in tips than what it would cost to buy groceries and eat at home or dine out of pocket in more modest surroundings.
In my mind, there is a difference between an AP & an educated player. However, no one says you have to be one or the other.
If you're an AP, you look at things a bit differently. Gambling isn't as much about entertainment and more about making money. There are plenty of $25+/hr. opportunities in LV but does one want to play at the same place on the same game everyday?
You also need to look at the complete package and assess the value of CB, BB, prizes, drawings, tournaments along with any RFB considerations to determine if theo warrants the risk.
In 12/12, I chose to do DIAD strictly for advantage purposes. The rooms would have real value to me in places like Joliet and NOLA. I value these at $60/nt. as I know that's what I'd pay for a 3 1/2-4 star hotel in these places. I know that I was playing a machine where my theo loss was $138. My actual loss was $885. Since that time I've used 5 free nights and have 4 more booked from now until early March. So, I've already gotten $540 of my $885 back. The goal for me is to get more than I gave and therefore this was pursued on the basis of being an advantage play.
Make no mistake about it, advantage play is work and maximizing return is the mantra. It can be done as we did it for +/- 2 years. You definitely won't get rich but it's a $40k/yr. gig pretty easily if you work at it.
Dan